Jeep owners who regularly venture off the beaten track may have noticed the automaker’s various charging stations which are slowly appearing at certain off-roading trails. This is part of Jeep’s goal to support future EVs and current plug-in hybrid off-roaders.
Still, there’s a lot of work to be done. In terms of electrification, European goals are far ahead of local sales targets. Stellantis is aiming to have EVs account for half its sales in North America by 2030. With regards to Jeep, Meunier notes Jeep’s transition is “happening really fast with our vision to zero-emission freedom, which is our guiding principle for the brand.”
He added that Jeep is “in the middle of a big transformation that will shape [the] brand in the next 20 years.” Will traditional customers embrace the idea of a fully-electric Jeep? Only time will tell, but a battery-powered off-roader could be ideal – we’ve seen what the Rivian R1T is capable of.
