According to Michael Smith, a Power Brokers salesman at Daytona Dodge-Chrysler-Jeep-Ram in Florida, training lasts several weeks and the courses were more challenging than he expected. The final exam alone had over 200 questions, and Smith needed to get at least 90% of the answers correct in order to pass. His training for the other Stellantis brands was not quite as extensive or difficult: “This was like a blank slate of just starting from the beginning,” said Smith, “and really having to dig in deep and learn the product and learn the direction that Dodge is trying to go with this program.”
As Dodge looks to alternative energy for its future, this sort of enthusiasm for the brand and its products will help retain existing customers and attract new ones. Other automakers should take note, because, at the end of the day, you’re buying more than just a car – you’re buying an experience.
