While online events have proven highly successful in recent years, they do not accurately convey a sense of scale, and textures, color shifts, and other small design elements are hard to share with a digital audience. In addition, Stellantis intends to introduce battery-swapping tech to its EVs this year, and such a thing would be more easily explained with a physical demonstration than a curated video.
But auto shows cost a fortune to attend, and when one of the biggest attractions focuses on vehicles that sell themselves (like the Jeep Wrangler), it makes little sense to continue spending. Clearly, Stellantis sees a challenging 2024 ahead, but perhaps by being conservative now, it will be in a position of strength in another 12 months.
