Of course, there’ll be more on display than just American cars, and there’ll be plenty for the public to enjoy. Jeep and Ram will let showgoers “go for a ride in our Jeep and Ram vehicles on our specialized test tracks,” and there’s almost guaranteed to be another Jeep ‘ducking’ experience to try to beat last year’s six-story rubber duck.
The “Powering Michigan Electric Vehicle Experience” indoor track will feature a wide array of EVs, and the show will host a two-day forum on mobility and a technology showcase by the Michigan Economic Development Corporation and the Office of Future Mobility and Electrification.
Michigan Governor Gretchen Whitmer said that the event highlights Michigan’s crucial role in the automotive industry, stating that Detroit will be where the future of mobility and electrification will be defined.
“The Detroit Auto Show is a longstanding tradition that brings the community, consumers, car enthusiasts, and our employees together,” said Truby. We agree, NAIAS is a tradition, and we’re hoping the 2023 Detroit Auto Show is bigger and better than ever before.