In this year’s event, organizers said that they secured strong support from Detroit’s Big Three: Ford, GM, and Stellantis, with all three automakers expected to showcase their full portfolios. Ford, Jeep, and Ram will each have their own tracks at the event, while “experiential activations” will also be available. Jeep has yet to announce whether its six-story rubber duck is set to return this year.
There isn’t a word yet as to which brand will launch a vehicle at this year’s NAIAS, but the show’s announcement indicates that multiple debuts are set to happen. There will also be a “couple of firsts” happening in the show, which we can expect to be announced soon.
To recall, one of the biggest Detroit launches in 2022 was the seventh-generation Ford Mustang, which was showcased in an event called “The Stampede.” President Biden was also present last year, still in line with America’s push for electrification.
We’ll likely know more about upcoming launches at the 2023 NAIAS in the next three months leading to the annual event.
