Morrison also says that the Wrangler 4xe has been a great market research tool that has allowed the company to refine its future electrified products to suit the needs of its customers. So far, he notes that it has been attracting younger and more educated clients with a love for the outdoors. He anticipates that the Grand Cherokee 4xe will replicate and expand this buying trend.
He adds, “It’s sometimes demographics and sometimes it’s psychographics and attitude. It’s the Jeep thing and the connection to the outdoors. As we look to evolve 4xe technology into 4xe being the next 4×4, what’s natural for us is the instant connection to freedom and adventure.”
The bottom line? Future Jeeps, whether full-electrics or not, will still be engineered to be the best off-road companions that they can be.
