This special edition Jeep Renegade, called RED Renegade, is part of something larger. Jeep’s parent company, Stellantis, has partnered with the RED Campaign to “support the critical work of the Global Fund over the next three years.” In short, both the Global Fund and RED helps fight diseases, pandemics, and everything in between.
Jim Morrison, head of Jeep North America said that “a percentage from the sales of every Jeep RED Renegade and Jeep RED Compass special editions will help support the critical work of the Global Fund and the fight against pandemics.” In Jeep’s eyes, this is the chance for everyone involved to benefit. The RED Campaign and the Global Fund get some funding to help fight health emergencies the world over, you get a new car, and Jeep gets to make a bit of money. Win, win, win all around then.
